iTMS - 1 Billion Served

During the evening/early morning of February 22/23, Alex Ostrovsky from Michigan purchased and downloaded the iTunes Music Store 1 billionth download (From the Music Service only). By doing so he won himself a new 20” iMac, 10 60gb iPods and a $10,000 Music Card for use with the iTMS.

Some interesting iTMS stats:

April 28, 2003 Apple Launches iTunes Music Store May 6, 2003 One million songs sold on iTMS May 14, 2003 Two million songs sold on iTMS June 23, 2003 Five million songs sold on iTMS September 8, 2003 Ten million songs sold on iTMS October 16, 2003 Apple & Pepsi launch giveaway of 100 million free songs October 20, 2003 One million copies of iTunes for Windows downloaded in less than four days November 6, 2003 1.5 million songs sold on iTMS in one week December 15, 2003 25 million songs sold on iTMS March 15, 2004 50 million songs sold on iTMS April 28, 2004 Over 70 million songs sold on iTMS May 5, 2004 3.3 million songs sold on iTMS in one week June 15, 2004 Apple launches iTMS in UK, France & Germany June 23, 2004 iTMS in Europe sells 800,000 songs in first week July 12, 2004 100 million songs sold on iTMS August 10, 2004 iTMS catalog tops one million songs October 14, 2004 150 million songs sold on iTMS October 26, 2004 Apple launches iTMS in Austria, Belgium, Finland, Greece, Italy, Luxembourg, Netherlands, Portugal and Spain November 30, 2004 Apple launches iTMS in Canada December 16, 2004 200 million songs sold on iTMS January 6, 2005 Apple launches iTMS in Ireland January 24, 2005 250 million songs sold on iTMS March 2, 2005 300 million songs sold on iTMS April 13, 2005 350 million songs sold on iTMS May 10, 2005 Apple launches iTMS in Denmark, Norway, Sweden & Switzerland May 10, 2005 400 million songs sold on iTMS July 17, 2005 500 million songs sold on iTMS August 4, 2005 Apple launches iTMS in Japan August 8, 2005 1 million songs sold on iTMS Japan in first four days October 19, 2005 Apple launches iTMS in Australia October 21, 2005 1 million videos sold on iTMS in less than 20 days February 7, 2006 12 million videos sold on iTMS February 23, 2006 1 billion songs sold on iTMS

As of October 2005, iTMS downloads accounted for 82% of legal music downloads in the US. Digital Music sales accounted for 6% of overall music sales but sales grew from $220m to $790m in 2005.